Coke Studio celebrates 10 seasons of championing OPM with “Sumabay Ka,” featuring KZ Tandingan, Ben&Ben, and Al James in a tribute to Filipino music.
Coca-Cola Philippines marks the 10th season of Coke Studio with “Dinig Ang Pinas,” celebrating a decade of showcasing Filipino music. To commemorate the milestone, OPM artists KZ Tandingan, Ben&Ben, and Al James join forces for “Sumabay Ka,” a special anthem inspired by Filipino stories and their experiences with the platform.
This season, Coke Studio brings its established artists back into the spotlight as performers, storytellers, and advocates for Filipino music. The lineup features KZ Tandingan, known as Asia’s Soul Supreme; Ben&Ben, the nine-member folk-pop band behind several popular OPM hits; and rapper Al James, who blends hip-hop with distinctly Filipino narratives.
Moreover, “Sumabay Ka” reflects the platform’s mission to give Filipino music a wider audience and celebrate the stories that shape the country’s sound.
Since its Philippine launch, Coke Studio has grown from a collaborative music series into a recognized platform for original Filipino music. Across its first nine seasons, it featured 75 Filipino artists and released tracks that attracted millions of YouTube views. Its musical highlights include BINI’s “Blooming,” along with songs featuring Sarah Geronimo, Moira Dela Torre, and Apl.de.Ap.
A Decade of Giving Filipino Artists a Bigger Stage
Throughout its journey, Coke Studio has focused on helping Filipino artists share their music on their own terms. The platform has also contributed to OPM’s growth by connecting artists with new listeners and creating opportunities for collaboration.
“For ten years, Coke Studio has been more than a platform. It’s been a promise to Filipino artists that their music deserves to be heard,” said Frenissa Lagman, senior marketing director at Coca-Cola Philippines. She added that the company aims to create a bigger stage where emerging OPM talent can gain recognition and reach audiences worldwide.
Fans can follow the latest season through Coca-Cola Philippines’ official Instagram account, @cocacolaph, and Facebook page, @CocaColaPhilippines. They can also stream “Sumabay Ka,” the season’s celebratory anthem, and join Coke Studio in marking a decade of Filipino music.
Press Release
