Sold Out on You premieres on April 22, 2026 on SBS and Netflix, starring Ahn Hyo-seop and Chae Won-bin, with new episodes airing every Wednesday and Thursday.
Sold Out on You is an upcoming South Korean romantic-comedy series directed by An Jong-yeon. It will stream as a Netflix Original in 2026. The series is adapted from an SBS K-drama and joins Netflix’s growing lineup of licensed Korean titles.
The story centers on two driven professionals who excel in their fields but feel emotionally empty. Furthermore, it explores how work success does not always lead to personal fulfillment.
Matthew Lee is a CEO and lead researcher at a natural cosmetics company. He also manages a unique farm that produces rare, miracle-grade ingredients.
Dam Ye-jin is a top home shopping host. She is known for consistently selling out every product she presents. Moreover, her career success comes at a cost. She suffers from severe, chronic insomnia due to her intense work life. Together, their lives begin to intersect in unexpected ways.
Sold Out On You Casts and The Roles They Play
Ahn Hyo-seop plays Matthew Lee, a perfectionist farmer. He brings out his character’s contrast with ease. Furthermore, he shows a cold exterior paired with a warm, gentle side. During the script reading, he adds playful sound effects in farming scenes. This gives his performance more energy, especially in moments involving tractors and field work.
Chae Won-bin plays Dam Ye-jin, a lively home shopping host. She fills the set with bright and bubbly energy. In addition, she uses confident speech and expressive gestures, especially in persuasion scenes where her character pushes toward her goals.
Kim Bum portrays Seo Eric, an executive director at a cosmetics company. He delivers his character’s emotions with subtle expression. Moreover, he highlights Eric’s warm and affectionate nature through calm, steady acting.
The supporting cast includes Go Doo-shim, Jo Woo-ri, Shin Dong-mi, and Yoon Jae-chan.
Release Date, Where to Watch, and More Details
The series premieres on SBS and Netflix on April 22, 2026. Furthermore, it will run for 12 episodes in total. New episodes will release every Wednesday and Thursday at 9 p.m. KST and 8 p.m. PHT.
In addition, each episode will run for about 70 minutes.
Don’t miss this new K-drama as it brings fresh emotions, gripping twists, and characters you’ll quickly get attached to. Tune in and see why everyone will be talking about it—you might end up binge-watching more than you planned.
