PREMIERE Condoms launches Almost Lovers, a TikTok series that explores modern dating while encouraging safer relationships through relatable stories.
PREMIERE Condoms is turning modern dating into a digital-first love story with Almost Lovers, its new original TikTok series. Instead of relying on traditional campaigns, the brand uses entertainment to explore the excitement, uncertainty, and emotional twists that define relationships today. At the same time, it reinforces a simple message: while love can be complicated, staying safe should not be.
Today’s relationships unfold through coffee dates, late-night conversations, unread messages, and connections that often exist somewhere between friendship and commitment. Almost Lovers captures these familiar experiences through the story of Romeo and Julie. As a result, the series offers a relatable look at modern romance while encouraging responsible choices.
The series premiered on July 6 and follows Romeo and Julie as they navigate the highs and lows of dating. Told across 20 short episodes, each installment premieres every weekday at 7:00 p.m. Moreover, the bite-sized format reflects how many young Filipinos already consume stories on social media, making the experience feel both familiar and engaging.
Bringing Modern Romance to Life
Actress Karina Bautista leads the cast as Julie after building a strong portfolio in television and film following her breakout appearance on Pinoy Big Brother. She stars alongside Migs Almendras, whose recent performances have highlighted his versatility and emotional depth. They bring warmth and authenticity to a story centered on vulnerability, connection, and the uncertainty of love.
Behind the series is director and screenwriter Rodina Singh, who brings a thoughtful and character-driven approach to the project. Furthermore, her storytelling highlights the emotional realities of relationships without losing the lightness that makes romantic stories relatable. Singh said:
We wanted Almost Lovers to feel like a story audiences could genuinely see themselves in. At its heart, it’s about people trying to figure out love while navigating the realities that come with it.
For PREMIERE Condoms, the series represents a broader effort to reach young adults through stories rather than conventional advertising. In addition, the brand hopes to encourage healthier conversations about relationships and safer sex in a way that feels natural, accessible, and free from stigma. Karl Mark Villapaz, Brand Marketing Manager of PREMIERE Condoms shared:
Young people don’t separate entertainment from everyday life. Almost Lovers allows us to meet them in a space they already enjoy while reinforcing a message that has always been at the heart of our brand: love and relationships may be complicated, but choosing to have fun safely shouldn’t be.
As digital-first storytelling continues to shape how Filipinos consume entertainment, Almost Lovers demonstrates how short-form content can spark meaningful conversations. The series invites viewers to reflect on love, intimacy, and making informed choices while enjoying a story that feels close to home.
Almost Lovers premiered on TikTok on July 6, with new episodes released every weekday at 7:00 p.m. PREMIERE Condoms is a brand under TRUST, the Philippines’ leading provider of family planning and reproductive health products.
Press Release
