Viva Communications Inc. and South Korea’s Milagro introduce a strategic partnership, kicking off with a collaboration between Avenues of the Diamond star Aubrey Caraan and Korean singer-actor Daewon Lee.
Viva Communications Inc., one of the Philippines’ top entertainment powerhouses, officially forged a strategic partnership with South Korea’s Milagro on July 9. Known for its full-spectrum artist management—ranging from scouting and training to business ventures—Milagro joins forces with Viva to create new opportunities for artists across both countries.
The partnership aims to introduce South Korean talents to the Philippine market while also paving the way for Filipino artists to break into South Korea’s entertainment scene. As a significant move for the local industry, this alliance promises to spark greater creative collaboration and cultural exchange between the two nations.
Leading the contract signing were Viva Group of Companies Chairman and CEO Vicente “Boss Vic” del Rosario Jr., Milagro Korea COO Yoo Jisang, Viva Artists Agency President and COO Veronique Del Rosario-Corpus, and Viva Records Corporation President Verb Del Rosario.
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Upcoming collaboration between Aubrey Caraan and Daewon Lee
To mark the beginning of the partnership, Filipina singer-actress Aubrey Caraan will collaborate with South Korean singer-actor Daewon Lee on a new recording project.
Aubrey continues to shine in both music and acting. Her single “How You Feel” has landed on several Spotify charts in the Philippines, and she stars as Samantha Vera in the Viva One original series Avenues of the Diamond.
Daewon Lee brings a strong mix of talent and versatility. He first stepped into the spotlight as a member of the K-pop group OFFROAD and later gained national attention on the hit reality show Mr. Trot. Outside the entertainment world, he has also built a solid reputation in mixed martial arts, remaining undefeated with eight wins and a championship title under Angel’s Fighting Championship.
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Through this long-term partnership, Viva Communications Inc. and Milagro mark a promising start to their strategic collaboration—aiming to nurture talent, foster cultural exchange, and create meaningful opportunities for artists in both the Philippines and South Korea.
Press Release
