K-Pop icon SEVENTEEN is back with a bang as they mark their ninth anniversary with the release of their highly anticipated Best Album, 17 IS RIGHT HERE.
To celebrate this milestone release and honor their fans’ unwavering support over the years, SEVENTEEN has partnered with Spotify. The world’s most popular audio streaming subscription service allowed listeners in on the fun with an exclusive array of bonus content.
Having touched the hearts and lives of CARATs (SEVENTEEN fans) from across the globe, the group’s streaming numbers have soared since joining Spotify in 2016, with an average year-on-year rise of over 95%.
Today, the group’s top Spotify markets include the United States, Japan, Indonesia, the Philippines, Malaysia, India, Canada, Taiwan, Singapore, and Mexico. This demonstrates the potential of their music to transcend regional boundaries, languages, and cultures.
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SEVENTEEN, TO THE WORLD
To kick off the celebrations, Spotify has unveiled a stunning CGI video symbolic of the global album rollout on its platform. The video, which premiered on @SpotifyKpop on X, follows the journey of a larger-than-life 17 IS RIGHT HERE vinyl through majestic landscapes and into the city.
As the vinyl travels, it encounters a building that transforms into a colossal record wall, adorned with SEVENTEEN’s illustrious discography spanning nine years. Millions of CARATs around the world enjoy the display, stacked with the group’s albums, as a visual tribute to their artistic legacy.
.@pledis_17 is right here on Spotify with all of their iconic hits
from Adore U to MAESTRO, relive all of SEVENTEEN's diamond days with us 💎 https://t.co/HJf9LjKp8F#SpotifyxSEVENTEEN pic.twitter.com/ghX5qiRIuc
— Spotify ❤️ K-Pop (@SpotifyKpop) April 29, 2024
Spotify is also releasing special additional content on its K-Pop ON! YouTube and video podcast channels for SEVENTEEN, bringing fans closer to S.COUPS, JEONGHAN, JOSHUA, JUN, HOSHI, WONWOO, WOOZI, THE 8, MINGYU, DK, SEUNGKWAN, VERNON, and DINO.
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This is Seventeen @ Spotify
Tune in on May 3 and May 10 to join SEVENTEEN’s ZIP Party, where the members will compete in the Tambourine Quiz and other tasks to give their personal song selections from their discography. On May 12, watch the boys conduct an interview with a twist in a game of Spot the Liar. On May 14, Spotify will also take fans behind the scenes at SEVENTEEN’s K-Pop ON! shoot.
“We’ve always appreciated Spotify’s support for our music and in deepening our connections with CARATs around the world,” said SEVENTEEN. “We’ve worked hard on “[17 IS RIGHT HERE]”, and with Spotify to bring our fans into the celebrations of our release and 9-year journey alongside them, we hope they’ll enjoy what we’ve prepared.”
Loving SEVENTEEN and 17 IS RIGHT HERE? Open the Spotify app to find out if you’re a top SEVENTEEN listener, as an exclusive digital share card awaits the top streamers to flex their fandom.
Tune into the This is SEVENTEEN playlist to discover more about the group’s discography.
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Source: Spotify Korea
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