PENSHOPPE brings its ambassadors together for the 2025 “All Together Now” campaign, celebrating community, style, and shared moments. The campaign also features a new original soundtrack by James Reid.
Wrapping up a dynamic year of storytelling, standout campaigns, and community-focused fashion, PENSHOPPE proudly unveils its flagship 2025 initiative: “All Together Now.” This major campaign brings together all of the brand’s ambassadors, showcasing a vibrant celebration of style, community, and Filipino culture.
Under the banner of “All Together Now,” PENSHOPPE encourages its audience to unite—in fashion, voice, and purpose. In addition, the campaign represents the brand’s most ambitious yet. Every ambassador, one original soundtrack, and a shared moment to honor the year’s achievements while setting the stage for what lies ahead.
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The Four Acts of 2025 of PENSHOPPE
PENSHOPPE’s 2025 campaigns unfold in four distinct acts, each reflecting a journey of growth and connection. Act 1, “Brighter Days Ahead,” propelled optimism and renewal, setting the stage for a refreshed narrative filled with hope and possibility. Furthermore, Act 2, “Full Speed Ahead,” charged forward with purpose, energy, ambition, and bold visuals, encouraging wearers to pursue their dreams and break personal barriers.
Act 3, “Cozy Days Ahead,” invited everyone to slow down, embrace comfort, and strengthen connections while savoring life’s meaningful, unhurried moments. Additionally, this act emphasized mindful enjoyment and the importance of shared experiences. Meanwhile, Act 4, “All Together Now,” brings the narrative full circle, highlighting the power of moving as a community with shared style, moments, and a united voice.
Together, these four acts showcase a conscious evolution in PENSHOPPE’s storytelling, moving from individual ambition to collective experience. The campaigns reflect how style can connect people while celebrating identity and belonging. “All Together Now” reinforces that community, connection, and shared purpose are central to the brand’s vision.
The Official Soundtrack of “All Together Now”
For the second time, PENSHOPPE has unveiled a campaign-specific soundtrack, this time featuring the original single “You Deserve It,” written and performed by brand ambassador James Reid. This release follows the earlier success of the brand’s first original track, “Icon” by BINI.
Capturing the essence of All Together Now, “You Deserve It” conveys themes of self-worth, shared style, and collective celebration, and it will serve as the campaign’s official soundtrack across digital platforms, in-store play, and on-ground activations to unify the campaign’s visual and emotional story.
“This song is really a message from CLUB PENSHOPPE to everyone—that even on the tough days, you still deserve to celebrate yourself. It’s a call to action for us to hype each other up, to claim joy, to show up for one another. That’s what this campaign is all about. We worked hard, we stayed connected, and now we get to celebrate all together.”
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United Through Style and Community
In “All Together Now,” every PENSHOPPE endorser joins the brand in a coordinated effort to highlight authenticity, community, inclusivity, and style. The campaign emphasizes real people, real stories, and real style, while celebrating fans locally and globally. Each ambassador helps convey that fashion is not just about trends, but about shared expression and connection.
PENSHOPPE sends a clear message that no one has to stand alone. The focus on inclusivity ensures that every look, every voice, and every individual is represented. Style and community are intertwined, showing that collective identity can be celebrated through fashion.
Brandon Liu, Vice President of PENSHOPPE, explains that community has always been central to the brand. “All Together Now” reinforces this commitment by fostering genuine connections, belonging, and individuality. The campaign invites everyone to stand side by side and celebrate together.
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Press Release
