Pop Review: SHINee’s Key Got Us Tongue Tied with New Music Video

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SHINee Key Tongue Tied Concept Photo

The almighty Key has returned with a total bop track!

One thing about SHINee‘s Key is that he never disappoints and it clearly shows with how magnificently well-made “Tongue Tied” is.

shinee key tongue tied promotional poster

Digitally launched across all global music streaming platforms on June 26, “Tongue Tied” is a captivating Japanese single, complemented by the stellar track “Fresh.”



In the lead-up to the release, the anticipation was stoked with a series of breathtaking concept teaser photos. Each image radiates creativity, showcasing Key’s remarkable wit and artistic flair. The visuals are a testament to his visionary talent, leaving fans eagerly awaiting the full experience.

shinee key tongue tied teaser photo

Particularly, the theme of being a tarot card reader and inviting fans to interact through the effortly constructed online consulting website was a genius gesture. Key also appeared as a “Freaky Fortune Teller,” giving off advices to chosen fan messages in some short video clips.

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“Tongue Tied” is a dynamic pop-punk anthem that stands out with its flawless blend of western guitar riffs, energetic marching rhythms, and playful whistle notes layered over driving drum beats. The lyrics capture the moment when someone is rendered speechless, utterly captivated by the allure of another.

“Tongue Tied” Music Video Musings

The song itself was amazing. Then accompanied by a stunning music video? Now, we got ourselves a hit!

Key’s voice is a signature sound that stands out whether he’s delivering a high-energy dance track or a soulful ballad. One note and you would immediately know it’s him singing. “Tongue Tied” is quintessentially Kim Kibum—unapologetically, unmistakably him in every note.

The music video follows suit, embodying the same artistic, fun, and funky spirit. The heavy bass of the track seamlessly intertwines with the music video’s aesthetics, creating an irresistible blend of eerie and funky vibes.

Key’s extraordinary vocals, coupled with his singing in both Japanese and English, make it all the more applaudable.

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Key leaves fans tongue tied with his presence

On the other hand, the styling is nothing short of jaw-dropping. It’s astounding how he managed to radiate brilliance in such a dimly lit setting.

Undoubtedly, Key possesses an irresistible allure, an enchanting aura that captivates you completely, leaving no chance of escape.

shinee key tongue tied concept photo 1

The sheer confidence radiating from his eyes as he locks gazes with the camera leaves viewers utterly speechless. The enchantment is only heightened by the shimmering eye makeup that dazzles with every glance, perfectly complementing Key’s striking pink outfit in select scenes.

But it’s the dance break that truly steals the show. Every second leaves the audience breathless and spellbound. His magnificence renders us all tongue-tied, as his smooth, effortless movements glide through the hearts of SHINee World like a mesmerizing dream.

Key as an all-rounder

Key is the very definition of an all-rounder.

His prowess spans singing, dancing, rapping, lyric writing, music production, and even fashion styling. Key’s hands-on involvement in the creative direction and marketing of his albums sets him apart as a true gem in the music industry. His multifaceted brilliance not only distinguishes him but also redefines what it means to be an artist.

shinee key concept photo

And with this recent flawless release, we are all left wondering—what more can the almighty Key present us in the future?



Meanwhile, “Tongue Tied” was digitally released on June 26 alongside “Fresh.” The music video for the former was revealed on July 3, 2024, and is available for streaming on SMTown’s YouTube channel.

Key will also hold his Tokyo solo concert 2024 KEYLAND ON: AND ON IN JAPAN on July 6 and 7. Starting with Tokyo, Key will have his first Asian tour in Bangkok, Jakarta, Macau, and Kaohsiung.

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Source: SM Entertainment, SHINee

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