PENSHOPPE celebrates style, comfort, and togetherness in their “All Together Now” campaign, featuring the brand ambassadors gracing the stage.
PENSHOPPE officially launched its much-anticipated “All Together Now” Pop-Up at the Main Atrium of SM Mall of Asia, kicking off the brand’s biggest campaign celebration of the year. The opening drew a large crowd as the brand unveiled the first wave of celebrity appearances during the two-day event.
On November 14, fans and media enjoyed the presence of Brent Manalo, Vince Maristela, Josh Ford, Charlie Fleming, Ralph de Leon, and AZ Martinez. Moreover, they explored the pop-up’s interactive spaces. The pop-up showcased PENSHOPPE’s latest collections and immersive experiences inspired by the All Together Now campaign. These spaces highlighted the campaign’s focus on unity, individuality, and the shared spirit of today’s youth.
In addition, this campaign also marks a milestone for PENSHOPPE. It brings all of its endorsers together for the first time in a single shoot. The move demonstrates the brand’s commitment to promoting diverse and influential voices across fashion, entertainment, and youth culture.
The All Together Now campaign celebrates how individuality shines when people come together. It brings our ambassadors together for the first time and reflects what we stand for today: creativity, authenticity, and community.
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Club Pen Comes Together in Style with PENSHOPPE
The PENSHOPPE Holiday Pop-Up didn’t just offer a day of style and bliss; it created the ultimate home for PENSHOPPE lovers with the Club Pen—Brent, Josh, Vince, AZ, Ralph, and Charlie. The former PBB housemates took the stage for an epic performance that thrilled the crowd.
The event opened with a thrilling duo performing impressive circus and acrobat stunts, flipping and soaring across the stage to the delight of the audience. Moreover, their daring moves set an energetic tone for the day. It had everyone on the edge of their seats, eagerly anticipating what was next.
Following this exciting introduction, Josh Ford took the stage with his charismatic performance of “Huwag Na Lang Kaya.” Charlie Fleming then sang “Babalik Sa’yo,” followed by Vince Maristela performing “RomCom.” AZ Martinez captivated the crowd with “Akin Ka Na Lang.” While Ralph De Leon delivered a heartfelt rendition of “Dalangin.” The program concluded with Brent Manalo performing “Para Sa Akin” and “Ikaw Lang Ang Aking Mahal.”
Adding to the excitement, the Club Pen ambassadors interacted with fans throughout their performances, taking photos while singing and creating an intimate, engaging experience that made the audience feel part of the show.
When Style Meets Comfort
Charlie Fleming shared that she is thrilled to be part of the Club Pen. She recalled that during her PBB days, she often borrowed clothes from Brent and Ralph, and now, being together in one stylish group gives her a sense of comfort and camaraderie.
Furthermore, the other Club Pen ambassadors also revealed their favorite PENSHOPPE collections, sharing personal insights and stories behind their choices. Brent Manalo added that PENSHOPPE was one of the few brands that believed they could come together for a group shoot—and now, it finally happened.
Additionally, the event also featured a special viewing of the Club Pen video, followed by the ceremonial lighting of the Christmas tree. After the program, the ambassadors visited the PENSHOPPE store to explore the latest products and interact with fans, rounding out a festive and memorable day.
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PENSHOPPE Wraps Up Star-Studded “All Together Now” Campaign
PENSHOPPE capped off its two-day “All Together Now” Pop-Up event. Once again attracting crowds of fans and media as it introduced the second batch of ambassadors for its largest campaign yet.
In addition, the November 16 showcase brought together James Reid, Darren Espanto, Cassy Legaspi, and Ysabel Ortega. Each represents a vibrant mix of personalities and creative talents behind the brand’s all-star lineup. Their appearance served as the highlight of the campaign, which unites all PENSHOPPE endorsers in one major production for the first time.
Furthermore, visitors enjoyed an immersive pop-up experience featuring campaign displays and style-focused setups. Additionally, an exclusive preview of PENSHOPPE’s newest collection crafted to celebrate individuality, creativity, and a collective sense of belonging.
Discover Fashion, Confidence, and Creativity
PENSHOPPE continues to set the standard for style, comfort, and individuality with its latest collections. The brand celebrates creativity and self-expression, offering pieces that let everyone shine in their own way. Fans of PENSHOPPE can enjoy fashion that feels both fresh and timeless. Every design reflects the vibrant energy of today’s youth and their love for bold, versatile style.
The brand ambassadors bring the brand to life, showing how style and personality go hand in hand. Additionally, their charisma and connection with fans make every campaign unforgettable. From interactive pop-ups to live performances, PENSHOPPE creates experiences that go beyond just clothing. It’s more than fashion—it’s a celebration of community and individuality.
This season, PENSHOPPE invites everyone to explore their collections and join the fun. Whether shopping online or visiting the store, fans can discover pieces that suit their personal style. Moreover, with innovative designs and a commitment to quality, the brand ensures every look stands out. PENSHOPPE continues to inspire confidence, creativity, and connection in every piece they create.
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Photos: PENSHOPPE
