The leading digital travel platform’s latest campaign empowers travelers to embrace new perspectives as travel returns with full force.
Booking.com, the renowned digital travel company, has recently revealed Eric Nam as the campaign ambassador for the 2023 Explorers campaign.
Despite the ongoing global crises, travelers’ unwavering desire to travel remains strong in Asia. This goes with an impressive 73% of Asia-Pacific travelers still pursuing their future travel plans. With this, the Explorers campaign aims to encourage all travelers by showcasing the endless opportunities travel can offer.
Channeling Eric Nam’s unique personality and insatiable thirst for the unknown, the 2023 Explorers campaign takes him to a captivating escapade through the enchanting heart of Asia. Guided by an undying sense of curiosity, Eric Nam immerses himself in the vibrant tapestries of Hoi An, Vietnam and Bangkok, Thailand.
“Exploring the world is an incredibly important source of inspiration for my life and a form of personal growth for me. Learning about other cultures fuels my creativity and curiosity, and helps me take on fresh perspectives,” said Eric Nam. “I’m honoured to be a part of Booking.com’s 2023 Explorers campaign, and I hope to inspire more people to fearlessly embrace different ways of seeing the world.”
Eric Nam Partners With Booking.com
Furthermore, Booking.com’s collaboration with Eric Nam reaffirms their commitment to simplifying the travel experience for everyone. This allows them to explore the world in their own unique way through the user-friendly platform. With a diverse range of options in accommodations, flights, and rental cars, Booking.com ensures a seamless and connected travel experience. This empowers travelers to personally decorate their trips, curating unforgettable experiences.
Relatively, the campaign aims to inspire them to embrace innovative and imaginative approaches to travel in a revitalized world, unlocking their sense of adventure. As travelers reminisce about cherished memories and adventures shared with Eric Nam.
“Amidst ever-evolving global realities, a sense of empowerment can be underrated. The 2023 Explorers campaign is hence a timely reminder of the incomparable joy and empowerment that travel can bring us,” said Laura Houldsworth, Managing Director for Asia Pacific.
“Our goal at Booking.com is to make it easier for travelers to shape their own extraordinary travel experiences. By offering personalization and providing our users with the widest choice of accommodation options and unique experiences. We’re absolutely thrilled to partner Eric Nam on this campaign and can’t wait to share how he travels his way.”
Moreover, Booking.com is dedicated to promoting responsible travel as the forefront of the campaign. By showing travelers that they have access to an array of accommodations and experiences, it encourages them to make sustainable choices and minimize their environmental impact on the destinations they visit. Considering the increasing importance of sustainability to APAC travelers, Booking.com empowers them to make responsible choices.
For more information about Booking.com’s Explorers 2023 campaign, visit https://bookingexplorers.com/.
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