BE:FIRST, the six-member Japanese dance and vocal group, showcases their signature energy and global rise with their new single “BE:FIRST ALL DAY” as they prepare for their first solo stadium show in May 2026.
BE:FIRST kick off their 5th Anniversary Project with the release of the music video for “BE:FIRST ALL DAY.” A bold hip-hop anthem that reinforces their identity and long-term vision. From the start, the group channels confidence and purpose. In addition, they use the tracks to reflect on their journey since debuting in November 2021.
Moreover, the song emerged from a Los Angeles co-writing camp. They teamed up with David Arkwright, Will Jay, and producer Grant Boutin. As a result, the track delivers a globally polished sound while highlighting the group’s artistic growth and international reach.
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Surreal Visual World Fueled by Identity and Performance of BE:FIRST
Meanwhile, the music video expands the song’s message by framing “BE:FIRST ALL DAY” as a lifelong promise to their craft. Set in a dreamlike housing complex, the visual gradually transforms an ordinary apartment setting into a strange, magic-realist world.
As the story unfolds, ghostly hip-hop figures and stylized environments blur reality, reinforcing the idea that artistic expression fuels existence. In addition, the choreography—co-created by member SOTA and dancer Rhyme—adds a fresh dynamic to the performance.
The release marks a return to the group’s signature high-impact dance style. Shifting away from their more restrained 2025 releases and placing their performance strength back at center stage.
BE:FIRST’s Rise to Global Stardom
BE:FIRST, the six-member dance and vocal group featuring SOTA, SHUNTO, MANATO, RYUHEI, JUNON, and LEO. They showcases exceptional skill in singing, dancing, and rapping, with each member bringing unique flair and charisma to the group.
Their musical sensitivity shines through in their songwriting, composing, and choreography, capturing fans’ attention with every release. Since their pre-debut, they have dominated Japan’s top charts and quickly expanded their reach across Asia and beyond.
Building on this momentum, they launched their first four-dome tour in Japan in 2025. They performed nine shows for approximately 300,000 attendees, followed by their first international tour, “BE:FIRST World Tour 2025 – Who is BE:FIRST?,” visiting 12 cities across the U.S., Asia, and Europe, cementing their status as a global sensation. Looking ahead, the group is set to headline their first solo stadium performance, “BE:FIRST Stadium Live 2026: We are the BE:ST,” in May 2026.
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Press Release
