mxmtoon shares about “I hate texas,” where she self-directed and self-edited the Music Video
With the release of “i hate texas,” mxmtoon offered us a taste of new music last month.
Today, the self-directed and self-edited music video for the song incorporates Sophia Juliette’s photographs. It was during her most recent stadium tour of North America that she opened for AJR.
“Making the music video for “i hate texas” was a really fun way to get back to my roots on YouTube,” mxmtoon adds in reference to the video. “It’s quite simple, in my opinion, to fall victim to the misconception that music videos must be flawless and eye-catching productions. In reality, music videos could simply be a compilation of humorous footage captured using a photo booth.
One of my first passions on the internet was making videos. So I’m really happy that I still get to participate in creating the visual universe for the music I write.”
She shares a post-breakup escape fantasy in “i hate texas,” a fiddle-laced track co-written with underscores. The lyrics alternate between being lyrically sweet. (“I haven’t left my apartment in a real long time/I’m making friends with the stars at night”). Also, bluntly honest (“I hate texas/But the exits have more room to run away from you”).
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Rising Star on the Pop Music Scene
Since she was 17 years old, mxmtoon has been creating incredibly catchy pop songs. She captures the kind of deep and sensitive emotions we frequently keep buried in the outside world.
The artist, who was born in Oakland and is currently based in Nashville, has gained a devoted worldwide fan base over the years because of her unabashed self-expression. It has also paved the way for her to collaborate with artists such as Carly Rae Jepsen and Noah Kahan. Her career expanded to encompass podcast hosting and graphic novel writing.
Additionally, mxmtoon composed and performed the theme song for the LEGO and Guerrilla Games Horizon series. The piece, titled “post-post apocalyptic dance party,” fits references to Joris de Man’s “Aloy’s Theme,” LEGO. It has several elements of the Horizon universe in its three-minute length. The song was created in collaboration with Grammy-winning engineer and co-writer Kellen “Pom Pom” Pomeranz. The track features some of the best talent in the business, adding to its catchy vibe.
Laura Sisk, a Grammy-winning engineer, mixed it, and Heba Kadry, whose catalog includes Bjork, Slowdive, and Ryuichi Sakamoto, mastered it. The same crew that worked on the in-game score recorded strings at the storied AIR Studios in London.
mxmtoon’s music has garnered significant listeners worldwide, with her top 10 global streaming countries being Indonesia, the Philippines, and Malaysia.
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