Award-winning singer and songwriter Ed Sheeran is back in business, and this time he’s ready to play.
The release of Ed Sheeran’s latest album, Play, alongside a music video release for his new single, “Camera,” dropped worldwide on September 12. It marks a fresh start for the singer after his highly acclaimed Mathematics multi-year album and tour series.
With a total of 13 tracks in the album, Play is colorful, creative, and playful. Written to be fun and enjoyable, going through the album is sure to be a rollercoaster of emotions. Ed Sheeran manages to capture not just his love for music but his different experiences in life. Using the songs as a platform to express his feelings, he writes about being a human, a partner, a father.
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After collaborating with different producers and musicians worldwide and inspired by various cultures alongside the Irish touch in his childhood, Ed Sheeran now wraps it all up in his new album, giving it a fresh, yet timeless touch.
Closing the book on his Mathematics era has proven to be the right path for Sheeran. Now that he’s on his next step forward, he takes his rhythm to improve and reinvent himself.
With famed balladry and lyrical depth, the singer writes his new album straight into fans’ hearts, releasing a signature pop-driven and exciting sound.
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New Single “Camera” and Ed Sheeran’s Music Video Adventure
Filming the official music video on iPhone has managed to let Sheeran and Phoebe Dynevor, directed by Emil Nava, see new love and relationships through the characters’ eyes. Exploring Croatia’s best views, cruising on mopeds and bar-hopping through the night, the music video is fresh, fun, and exhilarating.
The song itself is a romantic ballad inspired by Ed Sheeran’s wife Cherry, a reverent love song celebrating the deep connection between the two. The lyrics are a testament to their love, reinforcing Sheeran’s genius. Check out the music video here.
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Play Pop-Up in Manila
To celebrate the launch, Ed Sheeran’s team has organized various pop-up events in Manila, Shanghai, Hong Kong, and Singapore. With interactive booths featuring Polaroid and exclusive merchandise up for grabs, the pop-up is sure to be an enjoyable experience for longtime fans and new listeners alike.
The event started by kicking it off with an energetic and fun-filled listening party for top premium fans in Manila, in collaboration with Spotify. Ed Sheeran remains beloved to his Filipino fans, as the country currently ranks #3 worldwide in his streaming markets.
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Source: Press Release
