What is your favorite track from the new album of Billie Eilish, HIT ME HARD AND SOFT?
Award-winning international artist Billie Eilish forged a deep connection with her South Korean fans through a special immersive listening experience hosted by Spotify for her latest album, HIT ME HARD AND SOFT.
Billie Eilish returns to South Korea for the first time in two years. Now the pop star held an exclusive listening event on June 18 at the Théâtre des Lumières in Seoul.
This event is organized by the music and podcast platform, Spotify. It had brought the artist and hundreds of her Korean fans closer. The listening party offers an intimate and immersive engagement with her latest album, HIT ME HARD AND SOFT.
Building on the success of a similar event at Lightroom in London last May, Spotify’s event in Seoul is a testament to its commitment to creating unique, culture-driving experiences that connect artists with their fans.
Moreover, fans at the event were treated to a distinctive visual and auditory journey into Billie’s latest musical endeavor, offering a deeper dive into the themes and sounds of the album.
The evening was not just about listening but also about conversation and connection. An engaging Q&A session gave fans the chance to gain personal insights into Billie’s creative process.
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Additionally, hyping up the event and sending everyone the extra excitement, is the special surprise appearance of global superstar BLACKPINK member, Jennie Kim.
The K-idol led the Q&A session and added her own charm to the event. Her presence made the night even more memorable for both Billie and her fans.
“Billie Eilish’s immersive listening experience in South Korea marks a significant milestone in our commitment to bringing exceptional cultural moments to fans around the world,” said Jungjoo Park, Spotify’s Head of Music, in South Korea.
“This is Spotify’s first listening experience in South Korea, and we will continue to bring unique moments for artists and fans, deepening the connection,” he added.
The immersive event not only showcased Billie’s new album. It also reinforced a unique and direct interaction between artists and their fans. One way, solidifying Billie Eilish’s bond with her audience.
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