Estelle Fly ushers in a bold new era with “Bury It,” a hypnotic pop single that explores longing, vulnerability, and the tension of unspoken desire.
Singaporean independent pop artist Estelle Fly opens a bold new chapter with her latest single, “Bury It,” her first release of the year. The track explores the emotional tension of unspoken attraction and the lingering desire for someone who remains just out of reach.
Rather than chasing a traditional love story, Estelle focuses on the quiet emotions that often stay hidden beneath the surface.
With “Bury It,” Estelle confidently expands both her artistry and songwriting. Moreover, the single introduces a fresh creative direction that allows her to express herself more openly. She describes the release as both a farewell to her past work and the beginning of an exciting new era. Estelle shared:
This song feels like both an ending and a beginning. It represents me beautifully closing the chapter of everything that’s brought me to this point, and introducing what I like to call an era where I am exploring the concept of desire.
Furthermore, the singer explained that this new phase gives her the freedom to write about emotions she has long wanted to explore. Beyond romance, she dives into themes of longing, vulnerability, confidence, attraction, and the complicated feelings that shape everyday human experiences.
A Story Told Through Music and Film
Estelle also crafted “Bury It” with a distinct sonic identity. She aimed to create an intimate and hypnotic atmosphere that feels like being trapped inside a memory you cannot leave behind. In addition, she intentionally left parts of the story unsaid, allowing the production and melodies to express emotions that words alone cannot capture.
According to Estelle, the song reflects the push and pull of wanting someone while choosing not to act on those feelings. She believes that this emotional conflict creates a powerful connection because the emotions people bury often become the ones they remember the longest.
The accompanying music video expands on those themes through a cinematic narrative. Estelle portrays an actress who frequently stars opposite the same leading man. While they have always shared a close friendship behind the scenes, their repeated on-screen romance slowly blurs the line between fiction and reality.
As the world continues to celebrate their chemistry, both characters begin to question whether their feelings belong to the script or have existed all along.
Estelle Fly has steadily established herself as one of Singapore’s most versatile pop artists. She has successfully balanced music, dance, acting, and her background as an idol while building a career as an independent solo performer.
In 2025, she released the EP “ZONE” and performed at Waterbomb Singapore. This year, Spotify selected her as a RADAR artist, further highlighting her growing influence. With more music on the horizon, “Bury It” serves as the opening chapter of an ambitious new era that promises to showcase Estelle’s artistic evolution.
Stream Estelle Fly’s “Bury It” now on your favorite music platform and experience the captivating single that marks the beginning of her bold new era.
Press Release
