Jayda marks a new chapter in her career with the release of her new single “Action” and her signing to Viva Records.
On August 29, Jayda unveils a fresh deal with Viva Records and Viva Artists Agency. This marks the beginning of her next significant journey with Universal Music Group.
You Might Also Like: AHOF Share Inspirations, How They Hope to Be Remembered, and More in Manila Media Conference
If life were a movie, Jayda’s not just playing the lead — she’s also the screenwriter and the one yelling “Action!” in this brand new single. The pop-kilig song perfectly expresses the ecstatic chaos of first love. This includes the butterflies, dreamy delusions, and the desire to write your own romantic comedy.
However, Jayda’s music is about more than just love stories. She’s also making powerful moves behind the scenes, having recently signed a publishing and recording deal with Viva Records, as well as a co-management arrangement with Viva Artists Agency (VAA), in partnership with Universal Music Group (UMG) Philippines. Certainly, a whole new era for Jayda has begun.
Jayda, who is well-known for her previously releases songs, defies expectations with “Action!”. While proving that she has many more tricks up her sleeve, she leans into playful pop. As if that wasn’t enough, she will also portray Lorelei Rios in the upcoming series adaptation of Wattpad’s popular thriller PROJECT LOKI, starring alongside Dylan Menor.
With each scenario she plays, whether in the recording booth, on stage, or in front of the camera, Jayda proves that sometimes the biggest plot twist is daring to reinvent yourself. And right now, her story is just getting good.
Check out the “Action!” music video here. In addition, watch the PROJECT LOKI teaser here as well.
Also Read: Pop Review: BOYNEXTDOOR Teach Us How to “Count To Love” With Their New Japanese Track
Press Release
