Arthur Nery embraces his roots with his first full Bisaya single, “Ayaw Baya,” out August 1, and unveils the long-awaited music video for his hit “Isa Lang.”
Following a successful 2024 marked by his album II: The Second and a record-breaking solo concert, Arthur Nery opens a new chapter with his latest Bisaya single, “Ayaw Baya”—a heartfelt tribute to his hometown and heritage—released on August 1.
He also celebrates a long-awaited milestone with the official release of the music video for his breakout hit “Isa Lang,” marking a new high in his continuing rise in OPM.
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“Ayaw Baya”: Arthur Nery’s First Full Bisaya Song
Unlike his earlier songs like “Isa Lang” and “I Gotchu,” which only hinted at his Bisaya roots, Arthur Nery goes all in with “Ayaw Baya”—his first fully Bisaya-written single. The title, which means “oh don’t,” “please don’t” or “just don’t,” delivers a quiet but aching plea that drives the song’s emotional depth.
Arthur Nery blends his signature neo-soul and R&B sound with the richness of his regional roots, exploring themes of love, abandonment, and the quiet grief of unspoken farewells. “Ayaw Baya” cuts deep—raw, vulnerable, and achingly relatable for anyone who’s ever been left without closure.
Known for pushing boundaries while staying true to his roots, Arthur Nery continues to reshape the sound of OPM—viscerally honest, sonically smooth, and now deeply regional. With “Ayaw Baya,” he widens his artistic reach and brings Bisaya music one step closer to the national stage.
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Arthur Nery’s “Isa Lang” Finally Gets Its Music Video
Four years after “Isa Lang” first dominated charts and playlists, Arthur Nery finally delivers the music video fans have long anticipated. But this isn’t just a visual release—it’s a cultural moment for a track that helped define the sound of modern OPM.
When it dropped in 2021, “Isa Lang” instantly made waves. Its soulful, genre-blending sound catapulted Arthur into the mainstream, cementing his place as one of OPM’s most unique and compelling voices.
Since then, the song has only grown in influence. With over 353 million streams on Spotify, “Isa Lang” ranks among the most streamed Filipino songs of all time. It continues to chart on Spotify’s Viral 50 and Top Hits Philippines and has landed on top editorial playlists like OPM Rising, Tatak Pinoy, and Hot Hits Philippines. Its lasting appeal has kept it in constant rotation, resonating with fans from all walks of life.
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Now, with the release of the official music video, “Isa Lang” enters a new chapter. Starring rising actress Kaila Estrada, the video adds fresh emotional weight to the song’s narrative. Estrada, known for her subtle yet powerful screen presence, portrays the ache, yearning, and emotional fragility at the heart of the track. The result is a visual experience that’s cinematic, intimate, and deeply felt.
OPM on the Rise
The release of the “Isa Lang” music video comes at a time when OPM is gaining global attention, with Arthur Nery at the forefront of this movement. Backed by multiple chart-topping hits and a rapidly growing fanbase, he continues to evolve the genre while staying true to his signature style.
Now that the long-awaited video is finally out, “Isa Lang” takes on new life. No longer just a song for the ears, it becomes a fully realized story—one that now speaks to the eyes, the heart, and the soul.
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Meanwhile, Arthur Nery’s newest single, “Ayaw Baya,” is now available on all major streaming platforms. For exclusive content and behind-the-scenes moments, be sure to follow Arthur on social media.
Press Release
