They’re back! ZEROBASEONE bought us another “ICONIK” album with their first full-length album, NEVER SAY NEVER.
On September 1, ZEROBASEONE, the forerunners of the fifth generation of K-pop artists, released their debut full album, NEVER SAY NEVER, globally, along with a music video for the title track, “ICONIK.”
The album will be released in physical form in the U.S. on September 5th, exclusively for the market. Furthermore, it can be pre-ordered from major retailers like Target, Barnes & Noble, Amazon, KPOP NARA, and more. Following the release of BLUE PARADISE in February 2025, with which the group achieved five million sales and appeared on seven different Billboard charts, this is ZEROBASEONE’s second physical album release in the U.S.
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Since debuting in July 2023, ZEROBASEONE has carved a place in K-pop history with their dynamic energy. The release of NEVER SAY NEVER marks a bold step forward, expanding both their presence and artistic identity.
The album builds on the completed Youth Trilogy and the two-part PARADISE series, embodying the ambition and spirit of “TEAM ZEROBASEONE.” It represents what the group considers their most defining moment yet.
With each release, ZEROBASEONE continues to establish themselves as global icons, sharing a message of encouragement: NEVER SAY NEVER—a reminder that nothing is impossible if you refuse to give up.
ZEROBASEONE first-ever full-length album
The album NEVER SAY NEVER features ten tracks that span a range of genres. With this album, ZEROBASEONE has developed their own distinct take on the phrase “mature, powerful, and fresh.” Additionally, ZEROBASEONE is ready to present a broader variety of musical genres in their performances and vocals.
“ICONIK” highlights each member’s own personality and charm. The song conveys the idea that “regardless of what others think, we can become iconic on our own” through lyrics about defying gravity to reach the moon. The tune effectively conveys the nine young men’s ambition to shine even brighter in the future.
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Listen to NEVER SAY NEVER album tracks here via CJ ENM.
Through this debut album, ZEROBASEONE has transformed from a fifth-generation leader into a force that is iconic and cuts across generations. Building on this momentum, they’re also planning to go on their second world tour, called HERE&NOW.
They are eager to share their new musical journey with fans around the world, and the tour will stop in South Korea from October 3 to 5. Moreover, continuing on to Thailand, Japan, Malaysia, Singapore, Taiwan, and Hong Kong.
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