South Korean singer SOYOU urges us to talk about wild dialogue with her music scene return, “PDA.”
One of our favorite female voices of 2nd gen K-Pop, Soyou, is officially back with her new music, “PDA.“ Released on July 16, 2025, “PDA” marks the singer’s first release after moving to indie label Magic Strawberry Sound.
Also Read: The Vocals Behind Your Fave OSTs: EXO’s Chen to Grace KOSTCON 2025 with K-Drama OST Icons
In “PDA,” Soyou sings about “Public Display of Affection,” or performing acts of intimacy and affection in the presence of other people. While the vibe and style are different from what she has shown us in the past, Soyou is still able to deliver a great song. “PDA” showcases Soyou’s versatility and reminds us of her top-notch vocals.
What best describes “PDA” is that it’s a sonically appealing track, delivered with Soyou’s alluring vocals, and wrapped within an aesthetic music video. Whether you’re a new fan or not, it’s a must-add to your summer playlist!
“PDA” is produced by Junggigo, Soyou’s labelmate—and newly appointed CEO—at Magic Strawberry Sound. The two artists previously collaborated on the 2014 hit single, “Some” (feat. Lil Boi).
Also Read: SE SO NEON Released New Song “Twit Winter”
About SOYOU
Born Kang Jihyun on September 12, 1991, SOYOU is a South Korean singer who rose to fame as a member of Sistar. The group was known for their multiple iconic summer hits, including “Touch My Body,” “Shake It,” and “I Swear.”
After Sistar’s disbandment in 2017, Soyou ventured into a solo career. Some of the tracks as a soloist are “The Night,” “Gotta Go,” and “Good Night My Love.”
In 2018, she served as a vocal trainer in Produce 48, the idol survival show that formed Iz*One. This was followed a year later by an appearance as a guest mentor in Produce X 101.
Soyou also has a variety of K-Drama OSTs under her belt: “Should I Confess” (Playful Kiss, 2010), “No Sleep” (Love in the Moonlight, 2016), “I Miss You” (Goblin, 2016), and “Puzzle” (Mr. Queen, 2021), to name a few.
Also Read: KOSTCON 2025 Press Conference: Producers Unveil Event Message, Challenges, and What to Expect
Soyou is set to perform in the Philippines on August 6, 2025, as part of the KOSTCON 2025 in Manila concert. This will be her return to the country after almost three years.
Source: @soooo_you (Official Instagram), Magic Strawberry Sound, Rolling Stone Korea
