IAM Worldwide expands into event production with IAM Live’s flagship concert, IAM K-POP, featuring Red Velvet’s IRENE & SEULGI, RIIZE, and HORI7ON.
As the fastest-growing direct selling business, IAM Worldwide is now branching out into concert and event production with the launch of IAM Live. The highly awaited debut show, IAM K-POP, will happen at the Smart Araneta Coliseum on March 29, 2025, at 6:00 PM. Rising P-pop star HORI7ON, Red Velvet’s IRENE and SEULGI, and the rookie K-pop group RIIZE will all be performing at the event.
An intense love for the global K-pop movement and a desire to bring this electrifying experience to Filipino fans led IAM Worldwide to decide to start on K-pop events production. Furthermore, the company sees a unique chance to offer an intimate, more intense K-pop celebration where fans can really feel the unity and excitement that makes the genre what it is.
“For us, being part of it as a fan is like living the dream of what K-pop has always been about—community, passion, and excitement.” – IAM WORLDWIDE
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IAM K-POP Artist Lineup
The IAM K-POP event lineup includes IRENE & SEULGI, the first sub-unit of Red Velvet formed by SM Entertainment in 2020. IRENE and SEULGI will put on a powerful show that includes both their solo songs and classic sub-unit hits. The duo are known for their hit singles “Naughty” and “Monster.” In 2024, IRENE, the leader and main rapper of Red Velvet, made waves with her solo debut, “Like A Flower.” While in 2022, SEULGI, the group’s main dancer, released her solo debut, “28 Reasons.”
When RIIZE debuted in 2023, their songs “Talk,” “Boom Boom Bass,” and “Get A Guitar” became huge hits both in their home country and around the world. After only two years in the K-pop business, the group quickly became a fan favorite. They were immediately recognized by big award shows like the Mnet Asian Music Awards, Melon Music Awards, and Seoul Music Awards. Their catchy, upbeat music and choreography that goes viral have made them famous worldwide, not just in South Korea.
Moreover, the amazing artist lineup is completed by HORI7ON. The seven-member boy group was formed through ABS-CBN’s Dream Maker reality show. After signing with the South Korean agency MLD Entertainment in July 2023, HORI7ON released their first album, Friend-SHIP, which received great praise.
Meanwhile, tickets for IAM K-POP will be available at all TicketNet outlets nationwide on February 16. For additional information, please visit www.ticketnet.com.ph.
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Press Release, IAM Live
