BE:FIRST teams up with Jonas Blue for “Missing,” a dance-pop anthem that transforms heartbreak, memories, and longing into an emotional release.
BE:FIRST transforms longing and heartbreak into an uplifting dance-pop experience with their 10th single, “Missing.” The release marks the second installment of the group’s 5th Anniversary Project and reunites the six-member act with UK producer and hitmaker Jonas Blue.
Following their previous collaboration on BE:FIRST’s cover of “Don’t Wake Me Up,” the partnership continues to grow through “Missing.” The track combines Jonas Blue’s emotional electronic production with their expressive vocals, creating a song that balances vulnerability and energy.
The single opens with gentle acoustic guitar before expanding into a powerful, euphoric arrangement. Through soaring vocals and the repeated plea “Don’t disappear,” the group captures the conflict between accepting the end of a relationship and holding onto memories that still feel alive. Rather than portraying heartbreak as purely painful, the song turns emotional struggle into a moment of release.
Two Visual Stories Bring “Missing” to Life
BE:FIRST presents two different visual interpretations of the single’s emotional message. The official music video features actor Airu Kubozuka in a Thailand-filmed story about a young man caught between dreams, memories, and reality. The visuals reflect the feeling of chasing something meaningful that remains just out of reach.
Meanwhile, the dance video highlights BE:FIRST’s signature performance style. Filmed in Thailand as well, the video showcases the group’s precise choreography, chemistry, and stage presence. Together, both videos reveal different sides of the same story while offering fans details to discover.
“Missing” arrives during a major period for the group. The group recently gained attention through “Doesn’t Really Matter (Remix)” with Janet Jackson and continues to expand globally with their upcoming BE:FIRST WORLD SHOWCASE 2026 tour, featuring stops in Bangkok, Taipei, Manila, and New York.
Five years into their career, BE:FIRST continues to evolve while creating music that connects with universal emotions. With “Missing,” they prove that even heartbreak can find its own rhythm.
BE:FIRST teams up with Jonas Blue for “Missing,” a dance-pop anthem blending heartbreak and hope. Stream the emotional new single now.
Press Release
