OXGN ON TOUR hits SM Mall of Asia from April 24–26, blending clothing style and immersive interactive experiences for shoppers.
Clothing brand OXGN brought serious energy to SM Mall of Asia for OXGN ON TOUR from April 24 to 26. By its second day, April 25, the space had already transformed into a full-on style hub. Shoppers, casuals, and influencers all gathered, explored, and copped their OXGN fits.
Beyond the racks, the experience itself pulled people in. At the center of the store, a pop-up bar served free drinks, including shooters, mocktails, and cocktails. As a result, the space felt more like a party than a typical retail setup. At the same time, DJ Ralph kept the beats flowing. Meanwhile, MC MJ worked the crowd, constantly boosting the vibe and keeping the energy high.
In addition, guests enjoyed an interactive photo booth. Anyone who spent at least PHP 500 got a chance to join, with the best entry winning PHP 5,000 worth of shopping credits. Naturally, this added even more excitement to the night.
To elevate the night even further, BECAUSE took the stage. He performed crowd favorites like “BMW” and “Gilid,” turning the event into a full-on celebration.
What Gives OXGN Its Edge?
During the event, Pop Journal spoke with OXGN marketing manager Lord Rebueno about what sets the brand apart. He shared that OXGN places strong focus on building real connections. In particular, the brand actively engages with the communities it represents, especially the dance and hip-hop scene. As a result, OXGN creates pieces that feel authentic and genuinely relatable.
Rather than designing for itself, OXGN designs for its audience. It listens closely to its consumers and delivers styles that reflect their identity. As a result, the brand continues to build trust within the communities that support it.
Moreover, Rebueno emphasized that style always leads. Once people connect with the look, comfort follows naturally. This mindset shapes OXGN’s future releases. In fact, the brand teased upcoming sports-inspired drops, along with new collections and collaborations still in the works.
Overall, OXGN On Tour showed that fashion goes beyond clothing. It connects people, reflects culture, and turns style into a shared, lived experience.
Photos: Alexie Jhernet Aragoncillo, Normelle Kate Aguido
