Virtual K-pop group PLAVE releases second single album PLBBUU with Sanrio Characters, featuring three tracks and filling every note with cuteness.
On November 10, PLAVE, the record-breaking K-pop virtual idol group, collaborates with Sanrio characters such as My Melody, Cinnamoroll, and others in their second single album, PLBBUU, delivering cuteness, love, and joy as a gift to fans, PLLI.
PLAVE — Yejun, Noah, Bamby, Eunho, and Hamin are known for blending cutting-edge technology with self-produced artistry. Over time, they have made history on multiple music charts, thanks to their third mini-album, Caligo Pt. 1. Now, building on that momentum, they return with their second single album, PLBBUU.
Thank you always for waiting for us, and we worked very hard to complete this album with the best quality possible, as much as you have waited for it. Please enjoy and give much love to our new album, PLBBUU, and we hope it makes you happy. Love you, BBUU! – PLAVE
Also Read: Virtual K-Pop PLAVE Can’t Hide the Hype for Their Japanese Debut Single, “Hide and Seek”
PLBBUU
PLAVE’s second single album, PLBBUU, features three tracks, and all five members contributed to the composition and lyrics, reaffirming their status as self-producing idols.
The title track, “BBUU!”, is light and catchy. It blends R&B rhythms with playful lyrics. Its chorus uses childlike counting in a bouncy pattern, creating an addictive hook similar to their earlier hit, “Why?”. Moreover, the title “BBUU!”—a Korean onomatopoeia for the sound of light kisses—shapes both the song’s flow and choreography. This ties the music and visuals together in a fun and seamless way.
While the second track, “숨바꼭질 (Hide and Seek),” reimagines their Japanese debut with new Korean lyrics, it retains its emotional depth and signature band sound.
The album closes with “봉숭아 (Bongsoong-a),” or “balsam,” a pop track with a smooth R&B rhythm. It draws inspiration from the Korean tradition of coloring fingernails with balsam flowers in summer. According to folklore, love will come true if the color lasts until the first snowfall.
Moreover, gentle vocals and heartfelt lyrics paint a vivid picture of balsam-stained fingertips fading into snow. As the song unfolds, it captures the quiet beauty of everyday life at the start of winter. Ultimately, “Bongsoong-a” ties the album together with warmth and emotion, showing how much the group has grown musically and artistically.
Recommended Read: PLAVE Continues to Break Records with First Japanese Single, “Kakurenbo (Hide and Seek)”
PLAVE’s Record-Breaking 2025
Alongside the release of PLBBUU, 2025 has been a breakthrough year for PLAVE. After debuting in Japan with “Kakurenbo (Hide and Seek)” in June, they quickly rose to the top. Moreover, they dominated four major Japanese music charts, including Oricon and Billboard Japan. Impressively, within just one week, they sold over 388,200 copies — the highest first-week sales for any international artist in Japan this year.
In August, they kicked off their first Asia Tour. The tour included major cities such as Seoul, Taipei, Hong Kong, Jakarta, Bangkok, and Tokyo. During what was meant to be their final Seoul show, they surprised fans with encore concerts at Gocheok Sky Dome in November.
As a result, tickets sold out instantly. They became the first virtual idol group to fill two of South Korea’s top stadiums, KSPO Dome and Gocheok Sky Dome. This milestone highlighted their growing influence and popularity.
More to know about PLAVE
Blending artistry with cutting-edge innovation, the group continues to push K-pop boundaries. With webtoon-inspired visuals and self-produced music, they stand out as both creative artists and digital pioneers. Meanwhile, Yejun, Noah, and Eunho lead songwriting, composition, and production. Bamby and Hamin take charge of choreography and performance direction.
Since debuting with ASTERUM in March 2023, PLAVE has shattered barriers for virtual idols, topping major music charts and winning first place on shows like Show Champion and Show! Music Core.
Their success escalated with Caligo Pt. 1 in February 2025, which earned over 11 million streams in 24 hours and pushed their total past two billion. With the title track “Dash” entering the Billboard Global 200, PLAVE’s influence clearly extends beyond the virtual stage, solidifying their status as one of K-pop’s most innovative acts.
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PLLIs, don’t miss the chance to experience the adorable synergy between PLAVE and Sanrio with the PLBBUU tracks. BBUU!
Press Release
